Best Practices to Maximize Link Usage

Formatting Links

Implementing best practices will help you fully utilize Link-to, QR codes, and Link-in-bio. These best practices include:

Link Formatting

The most important thing when creating links is that the case is distinguished in Link-to links.

General Tips

• Strive to keep your custom slugs short and straightforward. Avoid random numbers, letters, and special characters.
• Ensure the custom slug is appropriate for the destination URL. A link like yourbrand.co/spring-sale-24 is clearer and garners more clicks than yourbrand.com/click-here. It's also more descriptive than yourbrand.co/spring-sale and won't clash with future campaigns, such as the 2025 Spring Sale.
• Maintain consistency in formatting custom slugs, especially concerning hyphens and underscores.

Link Reuse

When you edit a link, older versions still function. To have multiple short links lead to the same destination, create a custom link using one version, then edit it to use another version. Or use UTM parameters. You can add UTM parameters to a long link to shorten multiple links to the same destination.

Watch out for capitalization. It's not possible to reuse the same custom slug, but you can use the same terms with different capitalization. This is a good way to guard against capitalization errors when sharing links (though remember about monthly link limits).

Use a custom domain. Using a custom domain leads to higher click-through rates and can help reinforce brand awareness and trust. Remember, custom domains are available only with paid subscription plans.

Sharing Links and QR Codes

Because Link-to links, QR codes, and your Link-in-bio page work together, you have more sharing options. Here are a few tips on how to effectively share content:

• Copy links instead of typing them manually. To reduce the risk of typos or incorrect capitalization when sharing links, always copy or share directly from Link-to. This is also best practice for the URL link in the bio.
• Don't forget about capitalization. Since case matters in Link-to links, pay attention to the font you use when sharing them. Only use uppercase if the link is actually written in uppercase.
• Ensure your QR codes are scannable. When it comes to QR codes, also consider color contrast. Test your QR codes before finalizing print or digital material projects.

Ensuring Audience Safety

At Link-to, we work hard to keep your account safe. To help protect your audience, in our Acceptable Use Policy, we've outlined the types of content that can and cannot be shared through our platform.

Here are a few additional ways you can ensure your audience's safety:

• Don't process personally identifiable information (PII) through your links. Do not process any identifying information when someone interacts with your link, QR code, or link-in-bio page.
• Don't share identifying information via long URLs. Remember, a long URL is public—people will see it by clicking your link or scanning the QR code—so don't include any identifying information in long URLs.
• Use 2FA. Enable two-factor authentication on your account to prevent malicious actors from accessing your links, QR codes, and link-in-bio page.